Built for a generation stepping gracefully into the next phase of life, we immediately cushioned our brandwork with an elevated tone that could speak for the premium fixtures, finishes, appliances and luxurious common space that would one day soon define Kensington Estates. Our reimagined equine logo trotted close behind — with hours spent recreating a true-to-life show jump that would satisfy the grounds’ equine history dating as far back as the 1800s.
Details mattered. But it wasn’t simply logowork and language. Our swiftly-built homepage, available units, press releases, social ads, business cards, display ads and even outdoor signage all carried an exacting flair. Poise and luxury marked the branding and marketing
from end to end, holding fast to the elegance of Kensington Estates.
Suddenly, the unexpected struck. With the 80-unit construction project underway, the COVID-19 pandemic swept the New York metro, posing the new challenge of marketing the work-in-progress community in the midst of a housing shock.
We pushed on. Helping to create and advertise virtual open houses for interested buyers, the sales office leaned on our expertise to help generate new leads and guide existing ones further down the funnel. The promise remained: a place for Long Islanders to downsize up, carrying on the lifestyle they’ve grown accustomed to while leaving its maintenance behind. Everything considered. Everything appointed.
As on-site previews and sales began to resume with new safety protocols, we continued to work as their dedicated branding company
, painting the portrait of all five townhome models, as well as the breadth of recreational and leisure time amenities geared toward rejuvenation and wellness. Consulting on a series of our custom eblasts, PR placements and mailers, homeshoppers carefully continued their search and inquiries continued to pour in.